SALSAS, BURWOOD
Juicy was tasked to reinvent and invigorate the tired, dated SALSAS ‘fresh mex’ brand - The job was to create something unexpected, something unusual. To differentiate from an already saturated marketplace, the brand and offering embodied a ‘fresh’ movement in food. We successfully separate SALSAS from the rest by cleverly employing a wide breadth of complimentary patterns, textures and materials to create layering and add complexity, enlivening the brand in all forms. A cheeky yet intelligent language & visual direction was created to give the brand a unique personality and likability.
