blackswan, CHINA
Designed in collaboration with Canon Studio, our commission was to design a new identity, packaging and retail fit out for one of the world’s most luxurious patisserie brands. The Beijing flagship store is part art gallery, part retail experience, part restaurant. Visitors enter through a giant opening in the facade and are led through an almost black photographic gallery before emerging into a bright, white space home to multiple restaurants, a patisserie and an installation by world-renowned designer Tokujin Yoshioka. The entire experience is designed to represent the brand founder’s love of nature and connection to it.
